To understand the term digital marketing, you must be familiar with the term marketing. Marketing is the practice of satisfying the targeted audience to prefer your product over any other product, it involves the exchange of money for goodsβ. When it comes to digital marketing, is an evolved version of traditional marketing, offering you more opportunities to grab clients and enhance your business as it opens a worldwide corridor for you to showcase your products and interact with your audience from all over the world. We are telling you to address some issues that you might face after beginning your career in digital marketing. We will also talk about the ways you can flourish your digital marketing business and mention some points why digital marketing is better than traditional marketing.
Difference between Traditional Marketing and Digital Marketing.
1) Target audience: Digital marketing has an enormous audience as compared to traditional marketing. It has a facility to connect with people throughout the world whereas traditional marketing has a very limited audience.
2) Media: the medium is traditional marketing is TV, prints whereas digital marketing has numerous social media platforms to publicize their product.
3) Return on investment: the return on investment is earlier in digital marketing and it is also cost-effective as compared to traditional marketing.
The Scope of Digital Marketing in Pakistan.
There are a lot of examples of the people in Pakistan who have established their career in digital marketing, arhef.com is one of the most growing websites in Pakistan and a lot of more people are flourishing themselves. There are thousands of digital marketing industries in Pakistan. We will tell you different types of digital marketing some
of them are:
1) Content marketing: content marketing involves posting related and relevant content for the target audience, the content must be worth clientsβ time and focus. You can publish any content on any social media platform or website but remember that the content must be relevant and worth consuming.
2) SEM (search engine marketing): search engine marketing refers to the gaining of traffic on your website. In simple words it is Ad or paid promotions of your website to increase traffic on your website.
3) Social media marketing: it is the type of marketing in which various social media platforms are used to post valuable content and create a tremendous engagement with the people. These types of marketers influence othersβ lives either directly or indirectly. It is all about engaging with people.
4) Affiliate marketing: it is digital marketing in which you make a temporary or permanent union with other e-companies or any emarketer through which the traffic of both websites combines. This is mutualism and benefits both sides.
5) E-mail marketing: It is similar to social media marketing, but it specifically uses e-mail. For example, you are an e-paper editor or an e-book writer, so you connect with your audience through emails on daily basis. It doesnβt always require a formal email; it could be an informal and a friendly email just to create an engagement with your audience. It is necessary to have a lead capture, which will count the number of e-mails youβve written and accordingly youβll get paid.
6) SEO (search engine optimization): it is a way to create traffic on your website at searching without even mentioning website URL or website name, but the audience must be relevant to the content of your website. If you pay for attracting the audience searching for food recipes, but you actually sell skin care products
will not work at all. These are some tracks on which you can walk to start your digital
marketing journey and create your own identity in the world of digital
marketing.